Many companies will write a press release in order to only get backlinks, which can often turn into a fruitless labor. Press releases have been around for years and were designed to distribute information that is newsworthy to news outlets. When a release gets picked up by these outlets your site will receive a ton of backlinks from authority sites and it will be well on its way to reaching the first page of the search engines. In order to achieve this goal, however, you must make sure that you have an interesting story to share and one that the news outlets would want to share with their readers.Follow these 4 easy tips to get more out of your press releases to make sure that they go viral and you receive all the valuable backlinks you can from them.
1. A Good Story and Distribution Network
Press releases not only build backlinks but can be used as credibility and branding tools. All that you’ll need to get started is a good story and a distribution network. When you have these 2 items in place, you’ll naturally receive more organic and direct traffic, see shares on social network sites and receive high-quality backlinks.
If you don’t have a good story to work with, however, you won’t see results. Fortunately, you don’t have to wait for things to happen now. Simply create some excitement with your business that’s newsworthy and then send the press release out quickly!
2. Use Keywords for Search
Once you have a good story, you’ll need to write your press release with the proper keywords. Reporters that are looking for a shareable story will be typing in certain words from their end to find the releases that interest them. You shouldn’t use too many keywords in your content but you’ll definitely want to have the specific words that you think others will be searching for in your title and subtitle. You can then use keywords in the content to link back to your site.
3. Use Social Media to Get the Word Out
Make use of social media sites to help spread your story far and wide. Once your news piece hits the wire you should send it out through Facebook, Twitter, LinkedIn and any other social sites that you belong to. You can even make a video about the news announcement and get it to link back to your site or blog. Your traffic will increase phenomenally when you use social media to help broadcast it. The number of backlinks to your site will explode if your news goes viral on social sites. Just keep in mind that it’s a good idea to keep the press release headlines short enough so that it can fit easily into a tweet.
4. Include Images When Sending out Your Release
Make use of images that are search-optimized when sending out your release. Bloggers and journalists will scoop up news features that include images faster than they would text-only releases. Make sure that these images are also search-optimized in order to get even more backlinks. It’s also important to name and tag these photos with keywords and to add a URL and hashtags to the photo title.
Getting good backlinks to your site from a press release starts with a good story and then goes from there. All businesses should send out these releases when anything newsworthy occurs. If you don’t think that you have anything newsworthy right now, you should create something. Press releases are, and always will be, a vital part of building up authority links for your blog or website.