LinkedIn has definitely become the place to go for professionals that want to connect with other people in their fields. This is a great way to build up your business by connecting with others. The first thing that others are going to see when they want to meet up with you is your profile so you’ll need to make sure that it is set up properly and that it’s amazing. Here are 5 methods that you can use to spruce up your LinkedIn profile to give it the life it needs.
1. Choose a Great Photo
People are going to want to see what you look like so make sure that you choose a great photo of yourself to add to your profile. Don’t choose an animated picture or a picture of your product. You should showcase a photo of yourself and it should be a professional one. Don’t include a picture where you are eating a piece of birthday cake, for example. This should be a shot with only you in it, with a high resolution and with a welcoming smile on your face. If you have to go to a portrait studio to get an up-to-date picture of yourself go ahead and do it. It’s worth the money spent to get a high-quality photo to put on your profile.
2. Add a Profile Presentation
Nowadays you’re able to put a Slideshare presentation up on your profile to show the world exactly what you have to offer. Here you can let others see your portfolio and this in turn will help show your authority status as the leader in your niche. If you don’t have one yet, work on getting one up soon. This is a great way to showcase your professionalism.
3. Don’t Forget about Keywords
Your profile should be aesthetically pleasing while at the same time featuring the keywords that best describe your business. When other people are looking for contacts they will be typing in keywords to find you. Your link in profile should be search engine optimized with keywords showing up naturally throughout the content.
4. Your URL Should Look Professional
If you’re sending others your profile URL it should look professional. Take a few minutes to set up your URL so that it reflects your personal name, especially if you’re going to be promoting your profile to others and asking them to visit your URL.
5. Filling in the Content
You’ll have to keep your profile short and sweet and have it get to the point quickly when you’re filling in the content. Before filling it in on-site, dabble with some content first to make sure that it’s right. Take a look at your expertise, your personal branding and what you have to offer to others. Condense this write-up into easy-to-read and informative content including your keywords that best describes you or your company.
If you’re a professional you should never ignore the power of LinkedIn. This is where you can get connected to the people that need you and you can also reach out to others for their help. This site is a step above the other social media platforms in its professionalism so it’s important to make your profile perfect to attract the right type of business contacts.