If you’re like many Internet marketers you are constantly adding text and images to your website but avoid working with videos because you simply don’t know how or don’t have the time to make them. Videos should be regarded as a key part of your SEO marketing and branding efforts. Videos can get a message across that resonates with your visitors in a way that can’t be rivaled by text. Here are 5 of the top reasons why you should start a video marketing campaign today.
It’s been proven that a video added to your site can raise your chances of heading to the first page of Google. This search engine loves to see videos on websites and rewards them accordingly. You’ll be adding a lot of power to your SEO efforts by incorporating videos into your site’s content.
Videos Are Perfect for Branding
You’ll be able to make better connections with your targeted market base through the use of videos. More emotion can be created in a video than in a piece of written content. Videos can be presented in story form, which can create a lot of positive emotion and as a result influence the buying decisions of the viewers.
Create Powerful Backlinks
Millions of people per day are going to video websites like YouTube. You can appeal to the masses by putting up videos on these types of sites and then linking them back to your website or landing page. Video optimization on YouTube includes accurate and relevant tags, video descriptions and titles so that viewers can discover your videos in the search results on YouTube. This search engine optimization also helps to get your videos placed properly in the Related Videos category.
A lot of videos are created using cute animals and children even when the topic is not animal or child-related. Think of the latest ads you’ve seen on TV. A famous laundry detergent company may use a small puppy to get its point across that the detergent makes blanket soft enough for a puppy to roll in. A lot of famous Internet marketers make use of emotional elements in their videos to make a point. When you can stir up tons of positive emotion in a viewer, you are at the same time creating a positive viewpoint of your product or service. It’s hard to use the same element s in text form to create an emotional response.
Videos Go Viral
Videos can easily go viral and you should be using this to your advantage. Videos are shared on social media sites regularly. If you have a Facebook account, you’ve probably noticed how many videos are being shared and how many you end up watching. When you are able to put together an amazing video, it will be shared with the masses. This kind of exposure cannot be ignored and it is one of the most important forms of marketing that you could possibly do – right here and right now.
Videos are the wave of the future in terms of Internet marketing. If you haven’t started using videos yet it’s not too late to get started now. Statistics show that more than 64% of consumer Internet traffic view videos to find out more about a product or service. The time is now. If you don’t know how to get started with video marketing, please contact Moxitek for further details.