Instagram is becoming a powerful marketing platform, and will no doubt soon be just as popular as Twitter and Facebook. Instagram already boasts well over 500,000 active users. This makes Instagram a powerful social media marketing platform. Reaching out to people with lots of followers and running Instagram ad campaigns are effective means of marketing, but making use of these eight tools can make your Instagram marketing much more effective.
Tool #1: Snapseed
Snapseed is a free photo editing app available for both Android and iOS devices. While the default Instagram editing tools are alright, Snapseed definitely makes editing photos much easier, and allows you to add more detail. The most useful feature is that you can edit individual sections of a photo (whereas Instagram only lets you edit the photos as a whole). Snapseed also has a “stacks” feature, which lets you save filters as templates, this lets you edit future photos quickly and easily.
Tool #2: VSCO
VSCO is another free photo editing app that is available for IOS and Android. VSCO has an extremely in-depth editing tool and a large reservoir of filters to aid you in creating high quality photos. And if you ever need more filters, there are a ton of extra filters that can be purchased.
Tool #3: Boomerang
Boomerang is an app made by the Instagram team. It lets you create little videos that are a couple seconds long, lack audio, and loop instantly. Basically a gif creator. An eye popping gif is a great way to attract people to your Instagram profile.
Tool #4: Shoppable Instagram
Shoppable Instagram is an app from the developer “Foursixty”. It costs around fifty dollars per month. It lets you attach links on every featured product that will take people directly to the product page. This makes it very easy for people to buy products featured on your Instagram account
Tool #5: Showcase
Showcase is an app, that much like Shoppable Instagram, lets you sync your Instagram account with your online site. What sets Showcase apart from similar apps is that Showcase is relatively cheap at twenty-nine dollars a month, and even comes with a free option.
Tool #6: Websta
Websta is a helpful, free tool that lets you gather analytical data on Instagram; it is essential for gathering data about growth and engagement on Instagram. Websta also helpfully aggregates every hashtag used on Instagram so that you can pick the hashtags that your target audience is using.
Tool #7: Sprout Social
There is a monthly fee for Sprout Social unlike Websta, but Sprout Social also has a lot more tools for measuring your success on Instagram. Websta also has extensive tools for monitoring hashtags and comments, in addition to all the other analytical tools.
Tool #8: Latergramme
Latergramme is a free Instagram tool (with a premium option available) that lets you plan out your campaigns and Instagram posts with precision. This great planning tool is a must have, especially for those who have issues keeping their campaigns organized.