The ultimate goal of all marketers is to get listed in the search engine results page (SERP) but this is not easy to accomplish. It takes a lot of time and hard work to get ranked on search engines. Paid search advertising acts as a bridge that fills this gap and helps achieve visibility faster. Moxitek specializes in Paid Search Advertising also known as Pay Per Click advertising (PPC) for Google Adwords and Bing.

PPC Strategy

If you already have an account with either Google Adwords, Bing or Yahoo, we will begin with an audit. We will then map the brand’s benefit to the consumers’ search vocabulary and then use the keyword planner to make an objective campaign.

 

Campaign Design

We have our own proprietary tools to design campaigns with sharp goals, narrow targeting and zero waste planning. Our team carefully structures the ad copy, groups keywords and manages the bidding to utilize every cent.

 

Tracking and Optimization

We track results against goals by setting up tracking codes whenever needed. Detailed number crunching is undertaken on a periodic basis to optimize clicks and maximize leads.

 

Reporting

Clients get more than just Excel spreadsheets. We report detailed analytics as well as insights for clear, actionable next steps.

 

Facebook Advertising

Facebook advertising is a way to develop and build an audience for your brand. It helps improve loyalty, drive sales, connect with new people, and build valuable data sets. Moxitek will help your business expand your Facebook footprint. Our specialists know how to leverage Facebook advertising to drive success for your brand. We will formulate an effective digital strategy that aligns with your unique objectives. Your dedicated campaign manager will keep you up to date on how your ads are tracked. We set an affordable monthly fee that won’t eat into your advertising spend.

 

Facebook Lead Generation

With lead ads, potential customers can sign up for what you’re offering, and you’ll get accurate contact info to follow up with them. When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, test drives and much more. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.

 

Remarketing Services

Remarketing or Retargeting is a great business solution that encourages target shoppers or browsers back to your website, targeting indecisive customers with a tailored ad to close the deal. Moxitek offers remarketing services that include both campaign development and management services. We make sure that the client’s ad dollars convert more than they spend. Services we offer include list creation for remarketing, ad text creation, optimizing landing pages, conversion tracking, submission of ad, PPC monitoring, PPC cost management, and campaign improvement modification.