If you’re looking for an edge in the marketplace you should not ignore video marketing. In this day and age, people are turning to videos to become informed and entertained. If you are able to provide videos and content you’ll have all of your bases covered and will be able to reach the masses. When it comes to marketing, half of it involves getting your message across to enough people to make sales.
1. Low-Cost Viral Marketing
There is no better way to get viral marketing at a very low cost than through the use of videos. When you have a video that goes viral it can reach hundreds or even millions of people and will be shared quickly among social media platforms. You can structure your videos to hit your target market and see your sales explode. It doesn’t cost a lot of money to put together a great viral video either. If you look at some of the most viewed videos you’ll see that it wouldn’t have taken a lot of production costs to put them together but you’ll also notice that they all have some kind of twist that gives them their popularity.
2. The Market Is Exploding
You can see videos anywhere now on the Internet. YouTube, although it is the biggest and most watched video website in the world, is just one of the many sites that feature videos. As well, videos are appearing on many website pages, on news sites and even in newsletters and email promotions.
With targeted video marketing you’ll be able to reach your potential customers easily and effectively. There are a lot of individuals out there that prefer to see things in video or picture form versus reading content. For this reason, it is critical to include videos in your arsenal when you are fighting the competition.
3. Videos Are Easy to Share
Internet users across the world are clicking on share buttons for videos as we speak. It’s a fast and easy way to let others know what they have been watching and it only takes a second to hit the button. With content, it’s not as easy. This is not to say that you should completely ignore content because it is tremendously important but you should never underestimate the power of video advertising.
4. Videos Are Versatile
You can explode the marketplace with a 2-minute video about a new product, a service, case studies, tutorials, white papers and much more. No matter what you have to say it can be presented in video form. When you have a web page that is performing successfully you can ramp up the number of visitors that are reaching the page by adding a video to it. You’ll also notice that visitors will stay on the page longer if it includes an interesting video and doesn’t tend to click off as fast as they would if there was only
content on it.
5. Videos Can Be Optimized
Whether you are putting a video on your site or on YouTube, you can optimize it with your strategic keywords to attract your targeted market. Keywords should be used both in the title and in the description. When you place one on YouTube a form will instantly pop up with fields for a description, tags and a title. You can extend your reach by optimizing videos so that end-users looking for your type of product or service can find them easily.
Video marketing is a low-cost method of advertising but it is one of the most effective ways of reaching thousands of people quickly. If you aren’t sending your message out yet with the power of videos, you are definitely leaving money on the table. One of the fastest ways to see profits is through this advertising medium.