Twitter has become the go-to social site for customers that follow their favorite brands and offers a wealth of opportunity for driving traffic to your business website. If you’re just starting out with social media marketing, here are some Twitter secrets that you need to know to produce more effective Twitter marketing campaigns.
1. Use the Right Hashtags
With Twitter, it’s all about getting people to see your posts and in order to do this effectively, you’ll need to use the right hashtags. Make use of the analytics platform on Twitter to see just how many people have viewed your posts and which hashtags are creating the most attention.
2. Use Twitter Chat to Your Advantage
Join in conversations on Twitter chat to attract more people to your conversations. Offer valuable information without advertising in order to get noticed and to develop relationships with people that are interested in what you have to offer.
3. Update Your Profile
There will be Twitter users that run into your profile so make sure that your profile is up to date. There should be a cover photo there along with a link to your website. Your bio should be unique and interesting while containing enough keyword terms so that users are able to find your profile easily.
4. Knowing the Right Time to Tweet
It’s often been said that timing is everything and this applies to Twitter as well. There’s a tool offered by Audiense that can help you figure out when the best tweeting time would be. If you’re going to be reaching out to your audience, you should know exactly when they are available to get the most response.
5. Tweet Twice
If you aren’t happy with the response that you got from a first tweet, don’t despair. It’s common for a second tweet with the same content as the first one to get more involvement. Don’t be afraid to send out more than one tweet and see the results for yourself.
6. Hold Twitter Contests
If you haven’t held a contest on Twitter yet, what’s holding you back? You can offer prizes to people for retweeting something that you’ve sent out and it can easily end up going viral. You’ll be surprised at the amount of response and at how many people will retweet something when there’s a prize involved.
7. Stay on Top of the News
If you know that a special event will happen, be ready so that you can announce it as soon as it occurs. People who are following you will start to retweet this news as soon as they hear it. Big news can mean big opportunities to have the word spread using your hashtag.
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