Paid search marketing gives you the chance to advertise on search engine listings or with one of their partner sites. You’ll pay a small amount of money every time a user clicks on your ad or each time an ad is displayed. If you are paying per click it’s called PPC (pay-per-click) advertising and if you’re paying per impression it’s called CPM (cost-per-impression). PPC is the most common form of paid advertising and is usually the most beneficial.
When somebody is searching on a search engine for let’s say “dog treats”, paid advertising will show up at the top of the results page. Since it’s at the top, more people will see it first and will click on it. Most people don’t realize that this is advertising even though there is a small square beside the text indicating that it is an ad.
Yahoo, Google and Bing all offer pay-per-click advertising and as you would expect you’ll have to pay more to do your marketing with Google. It is by far the most used search engine in the world and as a result your advertising budget will go a lot further since your ad will be able to reach a lot more eyeballs.
When you use Google AdWords you’ll have your choice between CPM and PPC advertising. Google makes most of its revenue this way because great marketers know that this type of advertising is a small price to pay for the return on investment. You’ll have the choice of how much you’d be willing to pay per click so that you can work within your budget.
The Yahoo Bing Network also has its own paid advertising to offer as does Monster, Amazon, Facebook and other sites. It will cost a lot less to advertise on this network but at the same time studies have shown that only 29% of the searchers in the United States use these search engines. At the same time, many serious webmasters run ads on different sites to increase their profits.
Running Paid Advertising on Your Own
The problem with managing your own paid advertising campaigns is the potential to lose a lot of money while doing it. While the opportunity for earnings using this method is basically unlimited, you really have to know what you’re doing. Your ads must be strategically targeted and you’ll need to know how to put limits on your spending within the marketing dashboard. Otherwise, you may end up losing money on the deal and start believing that paid advertising just doesn’t work.
Nothing could be further from the truth. Paid advertising really can make your business boom and drive a lot of visitors to your site that are willing to pull out their credit cards to buy what you are offering.
Moxitek can help you with your paid advertising campaigns so that you can see results from them. Contact us today so that you can see the results that will strengthen your income potential.