Part of being an internet marketer means keeping your eye on all the latest trends in the world of social media marketing especially since social media is such an important part of most online marketing strategies. One of the most important, if not THE most important social media platform to market on is Facebook. Facebook is constantly adding new features for marketers to take advantage of. If you have not been following Facebook marketing trends, then you may be at a disadvantage when it comes to marketing on Facebook. However, never fear, because in this article you will be introduced to some of the latest trends you should keep an eye on when marketing on Facebook.
#1: Engage with the growing community of Facebook mobile users
More and more people are using Facebook exclusively from mobile platforms. So all marketers need to begin focusing on making mobile-friendly content. Consider how your ads look to mobile users versus desktop users. Make sure sites you link in your posts are mobile-friendly, otherwise, a large portion of your potential visitors will just skip it.
#2: Use Facebook videos
For a while, the only way to market through videos was to post them on YouTube and organically build a YouTube following. Thanks to Facebook, we are now allowed to post quality marketing videos without having to build a new audience on a new platform. Facebook has been expanding its video services since 2013 and is committed to expanding them further. So, do not just stick to conventional text posts anymore. Use video to find creative ways to engage with your audience and market products and services.
#3: Facebook ads are still important
Facebook advertisement is becoming even more necessary as more and more users begin to market through Facebook. You can no longer just rely on good quality content. If you want to make the most of your Facebook account, then you need to begin spending on Facebook ads. Paid advertising allows you to quickly and efficiently reach targeted demographics.
Social media marketing can be time-consuming, especially if you run more than one account or work on more than one platform. So, it should come as no surprise that the bigger trends in social media marketing are the use of automation tools. There are a lot of automation tools for Facebook that posts content based on your entered keywords. As time goes on, these tools will probably get more sophisticated; and marketing on Facebook will be done primarily by automated tools.
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