Managing social media accounts is a vital part of running a business, but it can also be extremely time-consuming. People running businesses have other projects to attend to and cannot dedicate all their time to managing their social media accounts. So this article will give you five tips on how to effectively manage your time and increase your social media productivity.
Tip #1: Create posts in bulk
Look, no one likes creating content for social media. It can be time-consuming and tedious, but it has to be done. Pick a day when you have a couple spare hours and create all the social media content you will need for weeks or even months. Create all the graphics, posts, etc., in advance. It may seem like a lot of work at once, but it will make your life a lot easier. It also allows you to get some momentum which helps with creating multiple posts at once.
Tip #2: Edit as you go
Your work will go much faster if you edit as you go, one post at a time. Do not create a lot of posts and then leave the editing for later. It is much more efficient to edit your work as you are creating it. When you write a paragraph, check it over immediately, not after you have written more.
Tip #3: Know how to rework good content
If you create good content for one medium, do not be afraid to edit that work and put it on other social media platforms. If you write a really good article or review, or create a really good graphic, do not just stop at posting it on Facebook or your blog. Figure out how you can edit the content to work on a different social media platform.
Tip #4: Create a schedule
You will always work faster when you keep to a strict schedule. There are tools out there to help you keep to a strict schedule when working with social media. These tools can help you plan out every facet of your social media campaign before you even begin typing. Disorganization can cost you valuable time, so do not take the risk, get a good social media organizer and begin planning out your social media work schedule.
Tip #5: Only work on the platforms that work best for you
There are plenty of social media platforms for you to use: Twitter, Facebook, Instagram, and Pinterest are all good platforms to market on. But not everyone has success on these platforms. Do not be discouraged, though. Content that does not gain any traction on one platform may gain traction on another. Use analytical tools and figure out what platform gives you the best success rate. After figuring out which platform would lead you to your desired result, focus all your time and effort on it. There is no sense wasting time on social media platforms that are not working for you.