This year we have seen a lot of SEO trends that you can use to make your profits grow. When you stay on top of the latest trends, your business will flourish as a result. Here are 3 of the biggest trends that we have observed during the year and that are expected to last into 2017.
The search engines are giving more and more importance to social media content. Social media marketing can quickly boost your SEO efforts. Simple tweeting on Twitter and posting on Facebook can help your website with its ranking on Google and on the other major search engines.
It’s also expected that Google, Yahoo and Bing will be indexing content from social media sites in the near future. At that point, there won’t be as clear-cut a distinction between social media and websites when it comes to search engine optimization. Every website owner should have his eyes on boosting his social presence in case this prediction comes true. While social media has been around for a number of years, it has become increasingly powerful and the major search engines are definitely taking note of it.
Don’t concentrate all of your efforts on the major social sites such as Twitter, Instagram and Facebook. Put some time into establishing a Google+ page to increase your rankings on the search engines. There is a lot of value to be had on the Google+ pages. When your website is connected to your Google+ page, visitors will be able to see your face beside the results in the search engines.
Adding a face to a website gives your site the personality it needs and you’ll find that more people will be clicking on your listing. Don’t ignore Google+ pages any longer, it only takes a few minutes to establish one if you haven’t already. As well, make sure that you have a professional photo that it links to.
Videos, Videos and More Videos
We all know that people are captivated by videos on YouTube, Facebook and other social media sites. The thing that you may not be aware of, however, is that videos can improve your ranking on the search engine sites. When people look for something on Google, videos are shown on the search engines along with content-related websites.
Videos also have a higher click-through rate according to research when compared to text content. Videos are definitely a major part of the most important marketing trends in 2016 and we expect videos to play an even more prominent role in the years to come.
When you’re looking for the best SEO marketing plans, they’ll involve the latest trends that are expected to continue for quite some time. At Moxitek we keep our finger on the pulse of all of these trends to help your business grow. Please contact us today for a free consultation and to find out more about the latest SEO trends that can take your business to the next level.