Is your blog or website a major part of your marketing strategy? If so, then you probably know the value of search engine optimization and what it can do for your business. After all, most people find websites and blogs through search engines like Google and Bing. So ranking highly on search engines is crucial. But, SEO can be difficult. With every new search engine update, strategies that used to work stop working and you have to find new ways to improve your website’s ranking. With that in mind, here are 4 simple strategies that you can use to improve your website’s ranking.
#1: Do not only focus on keywords
Before, all you needed to do to improve your website’s ranking was create content with targeted keywords. Unfortunately, this is not the case anymore. Google’s new search engine algorithm, known as “Hummingbird,” places equal weight on keywords and the context they are used in. You can no longer rank your blog or website solely by using the keyword in the title and then repeating it in the body. You need to focus on creating quality, unique content that uses keywords naturally and organically.
#2: Share content from your website or blog on social media
Effective use of social media is a must for anyone wanting to rank a blog or website. Post content to Facebook, Twitter, Instagram, etc. and make sure you do it routinely. Social media views do not necessarily translate into sales or customers, but it can help improve your website’s ranking. Also, if you have a good social media presence, then you can potentially occupy more than one spot on Google (for example, people searching for a keyword may see your site along with your social media accounts).
#3: Get quality back links
Google introduced a new search algorithm in 2012 (“Penguin”) that cracked down on sites that were spamming backlinks to boost their search engine ranking. Many sites on the internet still offer to provide mass backlink packages; avoid them. If you are going to purchase one, make sure it truly offers the best quality package.
#4: Make your blog or website mobile friendly
Due to the rising numbers of people who browse the internet via mobile, Google and other search engines have begun to place more emphasis on mobile-friendly sites. So, if you haven’t already, make sure all your blogs or websites are responsive, otherwise your search engine ranking will suffer.
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