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Tips for Running Effective Facebook Contests

One of the ways to grow your Facebook audience and to receive a ton of likes is to run a Facebook contest. Thousands of entrepreneurs and larger companies are using this medium to run their contests and are seeing great results from it. Since Facebook is the largest social media website out there, it just makes sense to run your contests on the site to grow your social media network. Use the Facebook contest tips below to see your social media presence expand quickly.

1. Offer Fantastic Prizes prize

People are not going to enter your contest if the prizes aren’t appealing. Consider your target market and think about the prizes that would make them “ooh” and “ah” with excitement. For example, if you’re promoting makeup products to young women, a screwdriver set wouldn’t be as appealing as a makeup mirror.

Also keep in mind that in many cases a digital product just isn’t going to cut it. Most people are expecting a physical prize and will enter contests that offer one. You’ll need to mail it to their home using the post office. You’ll get a lot more people entering the contest and liking your page when you offer an exciting physical prize.

2. Set a Specific Time Frame

How long is your contest going to run? You’ll need to have a specified date and time for the start and end of your contest. You’d be surprised how many people actually track these contests and write down when the contest is going to end and when the prize winner is going to be picked. In order to get people coming back to your page, let them know when the prize winner will be announced and have them check back to find out who the lucky winner is.

3. Choose the Right Type of Contest

Are you going to be running a sweepstakes type of contest with a luck-of-the draw winner? Perhaps you want to have a competition where the best entry is selected from an essay, a photo or video. There are advantages and disadvantages to both types of contests. With a contest where the winner is drawn from a pool of entries, you’ll get a lot more entries and likes for your page. With the competition type of contest, you’ll get a lot of interaction with your visitors and a lot of free content on your page. Both types of contests are good and will help to promote your brand.

4. Type of Software

With Facebook contests, you can get as complicated and as complex as you want. If you just want to get likes on your page, you won’t have to worry about third-party software. On the other hand, if you want to gather information about the entrants such as their contact information and email addresses, you’ll need to use some type of third-party software. You’ll also need to make sure that you get people’s permission to use their email addresses to send out information. This should be written in the rules so that you don’t get into any trouble later.

5. Set the Rules

You’ll need to have rules set in place so that you are protected. A good rule of thumb to follow is to allow only one entry per person or one entry per person per day. You won’t want to have somebody entering over and over again on the same day at the same time. By allowing one-per-day entries, you’ll be getting people back to your Facebook site regularly, which is always a good thing.

If you haven’t considered putting up a Facebook contest yet, think about it now. It’s easy to set up, requires no maintenance and is pretty much guaranteed to provide results. The small cost of offering a prize will be rewarded with a steady stream of visitors and a good reputation.


Not sure how to engage your social media followers and potential customers through a Facebook contest? We offer a wide range of social media plans to help you manage your social media campaigns. Contact us now for more details.

Tips for Running Effective Facebook Contests

About the author:

Raaj Menon

Raaj Menon is the Managing Director at Moxitek Pty Ltd. An industry expert with over 30 years experience in the world of technology, he continuously develops new business trends that adapt to an ever-changing IT industry. Follow Raaj on Twitter