A picture can convey a lot of story at a glance. It is one of the most effective strategies when doing social media marketing. A well-written post plus an apt image to go with it can help catch the attention of your audience.
You may resort to using stock photos or use free images from the internet, but sometimes a well-intended and unique picture can go a long way. So how do you take good pictures even when you don’t have the expensive equipment?
One important thing to consider when it comes to taking good photos is the composition. Think quality over quantity. It doesn’t matter how many shots you’ve taken of your subject if you’ll simply choose the “best” shot. A well-thought of shot is better than taking 20 shots at different angles and settings yet having no meaning behind it. Take the time to study the subject first before taking that decisive shot.
What kind of factors contributes to a good composition? Here are some of them.
1. Rule of Thirds
One of the basic rules to follow in photography is the rule of thirds. Imagine a grid, two vertical lines intersecting with two horizontal lines. The lines will help guide your alignment when framing shots of horizons or framing a subject. The intersecting points can help guide the eyes of your viewer to your subject. So yes, your object of focus wouldn’t always end up at the center of your photo.
If you are taking a shot of a shore just after sunrise, for example, try to place the shore at the bottom grid with the bottom line aligned at the horizon. Leave the rest of the top space to capture the vastness of the sky. Instead of letting the sun take the center grid, try placing the sun at the top right intersection instead to make for an interesting framing. Or if you’re taking a photo of a flower vase, try to use the grid line on the right and the rest of the grid can show its background and where the vase is placed. This adds more personality or depth to your subject because you’re letting the viewer see more than just the flower or the vase.
It’s important to determine the kind of perspective you are going to use for your photos. Figure out the orientation: is your subject better photographed using portrait or landscape? Should you zoom in on the subject or let it stand out from the background?
Add depth to your picture by determining your foreground and background. What kind of subject is better taken at eye-level? Try looking at your subject at different angles and see which one could showcase a part of its personality.
For example, to emphasize that the building is tall, take an upwards shot from the ground until the apex of the building, surrounded by the sky or other tall buildings. With this kind of shot, you’re guiding how your viewer looks at your subject. Need to take a picture of a child’s environment? Look through the viewfinder at a child’s level so you can have a fresh perspective of how a child sees things.
Add more depth to your photos and capture the emotion behind it. Some of the elements that could help set the mood of your photos are colors, tones, and the lighting.
Vibrant photos often give off a sense of action and energy. For a little drama, there’s black and white. Black-and-white photos can also help you send a message to the viewer to look beyond the surface–that beyond the colors, there’s more. Sepia tone almost always invokes nostalgia.
Lighting can also help shape the mood. You can make photos look natural, harsh, soft, sharp, or dramatic. But the important thing when taking photos is to determine your source of light. You can use shadows to its advantage or use natural light when taking pictures inside the house. Illuminate your point of focus properly.
Composition is just a dent in what you need to learn before churning out great photos, but mastering the basics always helps build a good foundation for anything. Consider these other things too before embarking on your journey to create photos that could move your followers.
(a) Know your equipment. Whether you’re using a high-end camera, a digital point-and-shoot, or a smartphone camera, it pays to know your camera’s quirks. Read the kind of features it offers and use them to your advantage.
(b) Read a photography book and observe what makes a certain picture good. Let them inspire you.
(c) Shoot constantly. Put into practice what you have learned until seeing a ‘good picture’ becomes second nature.
(d) Take high-resolution photos (unless you want to have grainy or pixelated photos).
(e) Put emotion behind your photos. Your viewer will be able to feel a little of your happiness or sorrow behind every snapshot.
We hope these important steps have helped you shoot better photos for your social media. We offer Social Media Marketing services to not only help you gain followers but also captivate your customers to engage with your brand. Get in touch with us today.