What are the Components of a Timeless Infographic for Social Media Marketing?

People learn and understand things better when aided by visuals. Rather than swamping readers with blocks of text to read, using graphics can sometimes simplify what you want a person to understand in just one look.

In social media, the lifespan of each post vary. You would want to get the maximum exposure and impact at least in the first couple of hours upon posting before other people’s posts could bury your content. Aside from knowing the best time that your community is active, how do you make sure that they would respond to your posts?

There are several components on how to make an engaging and high-quality content, one of which is the use of infographics. An infographic delivers information through the extensive use of graphics, art, or graphs instead of using more text, presented in a manner that is easier to comprehend.

Here are some points to consider when creating the kind of infographic that you want to be shared, pinned, and read over and over.

Interesting Topic or Story

Even if you end up designing a very captivating layout, if the content is not relevant, useful, or interesting then your reader may just give your infographic a passing glance and not look back. An effective infographic offers snackable information—useful and visually appetizing ‘healthy’ info made easier to digest. Have an objective and be clear of what you want to impart. Capture your reader’s attention with a well-written title or headline. Don’t be afraid to ask questions and let your infographic show the answers and story that your audience is looking for. Double check if your facts and story are factual. To add credit and reliability to your infographic, cite your sources especially if it is full of statistics. Remember that an infographic full of fresh and rich data could be something worth sharing.

The Right Colors

Colors can help attract attention, but using the right colors can stimulate the right kind of response you want from your reader. Have basic knowledge of the psychology of colors. For example, red raises energy, yellow denotes optimism, blue may suggest dependability, and green can signify growth. Using variations of black and white could also suggest solidity, class and elegance. Understand how to use contrasts to create visual impact.

Aside from improving the infographic’s readability and clarity, colors can also help people retain more information. Take note not to be too liberal in using colors. Choose the ones that will not clash with your brand logos or your usual elements. Seek those that would resonate well with your story, audience, or brand.

Effective Visuals

Instructional psychologists believe that visuals can aid people in learning better—as long as the graphics used are relevant to induce germane or generative load. The visual must minimize one’s mental load and not impede a person’s capacity to understand a certain topic. In short, the graphics used must be relevant to the topic being discussed. Adding icons or pictures simply because of their aesthetic value but have nothing to do with any of the information you’re imparting may cause confusion instead. Helpful visuals may come in the form of graphs, icons, pictures, illustrations, or typography—most of which are particularly useful when the infographic contains numbers, data, lists, or statistics.

A Great Design

So now you have these important
elements: an interesting story, a color palette, and a collection of visual aids. Settle on a theme. Create a seamless flow and connection between the three elements. Strike a balance and let them complement each other. Use flowcharts and leading lines so that each piece of information is easy to read and digest. Leave blank spaces for the eye to rest. The brain processes images faster than texts so to avoid confusion, take care not to clutter the visual aids. Don’t be afraid to give them room to breathe.

Some content may be interesting and have been already tackled before, but a great design will allow readers to read this information with a fresh eye.

A great infographic has a timeless quality in it: a collection of relevant information presented in an attractive visual display that is easy to share even after years have passed so remember to make it easy for your audience to share. Call us today to know more.

What are the Components of a Timeless Infographic for Social Media Marketing?

About the author:

Raaj Menon

Raaj Menon is the Managing Director at Moxitek Pty Ltd. An industry expert with over 30 years experience in the world of technology, he continuously develops new business trends that adapt to an ever-changing IT industry. Follow Raaj on Twitter


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